Tuesday, November 17, 2009

How much Germans and Americans spend on books

This just in from Deutsche Bank:

Whereas in the US e-book sales between January and August 2009 already exceeded USD 100 m (equivalent to about 1% of total book sales at last count), electronic books have not generated even 0.1% of Germany’s total book sales of about EUR 9 bn.

That means that 300 million Americans spend around 10 bn USD on books, roughly the same as 80 million Germans - or 30% less, if we convert the euro figure at the current exchange rate. We then get 13.5 bn USD in Germany.

My point is that Germans are apparently spending several times as much per capita on books. And lest you think that the lack of ebook sales are a sign of German technophobia, keep in mind that Europe just got the Kindle a few weeks ago, and still Kindle books are ordered from the US in English (there are almost no German titles available). All kings of gadgets (iPhones, eee PCs, etc.) are released in the US as much as a year before being released in Europe.

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